TISA LEIDEN
LEARNING AT TISA
TISA MBA PROGRAMME
24 modules, conferences, trips
TISA MBA KEY OUTCOMES
  • Students complete 24+ projects by graduation.
  • Early exposure to pitching & problem-solving in real business settings. 
  • Systematic learning path → Every module has workbooks, teacher training, lesson plans, and a clear competency roadmap. 
TISA MBA COMPONENTS
EDUCATIONAL
MODULES
Workbooks, structured lessons, hands-on business education.
TRIPS &
TRAINING
Special training lessons and trips are designed to help students master a wide range of skills.
BUSINESS
PROJECTS
Kids in teams (3-4 students) develop their business ideas and solve business cases.
TISA MBA PROGRAMMES
TISA MBA MODULES
TISA MBA MODULE TIMELINE
2025-2026
MODULE NAVIGATOR
choose the programme (age group):
Lvl 1.1: Emotional Intelligence 
Programme: KIDS / Ages 4-5 (FALL SEMESTER)
Programme Description
This module introduces young learners to emotional awareness and empathy through stories, play, movement, and art. It helps children understand their own feelings, recognize others’ emotions, and build positive social interactions—laying the groundwork for confident, emotionally intelligent communication.

By the end of the course, students will be able to:
  • Recognise and name basic emotions in themselves and others
  • Manage big feelings like frustration or excitement through calming techniques
  • Use simple language to express their needs and feelings
  • Develop empathy by identifying how others might feel
  • Show kindness and patience during group activities
  • Work cooperatively with others and resolve minor conflicts with guidance
  • Demonstrate emotional confidence when facing new situations
Results
Participation in a theatre performance and a presentation at the TISA MBA Conference.
Lvl 1.2: Introduction To Leadership
Programme: KIDS / Ages 4-5 (SPRING SEMESTER)
Programme Description
This module encourages early leadership skills in young children through creative and social activities. It helps them express ideas, make simple decisions, and understand cooperation, while building empathy and confidence through stories, games, art, and role play.

By the end of the course, students will be able to:
  • Identify personal strengths and emotions and recognise them in others
  • Take initiative during play and learning activities
  • Communicate ideas and listen actively in group settings
  • Make simple choices and explain their reasoning
  • Show responsibility by taking care of materials and supporting peers
  • Participate in group problem-solving and collaborative tasks
  • Recognise the importance of fairness, turn-taking, and shared goals
Results
Creating a themed lapbook and presenting it at the TISA MBA Conference as a visual storytelling project.

Lvl 1.3: My First Project
Programme: KIDS / Ages 5-6 (FALL SEMESTER)
Programme Description
The “My First Project” module is designed for preschool-aged children and introduces them to teamwork and the process of bringing their very first project ideas to life.

By the end of the course, students will be able to:
  • Learn who an entrepreneur is
  • Understand the concept of a team
  • Practice setting goals
  • Discover what a product and a service are
  • Explore the idea of a target audience
  • Conduct their very first simple research to collect information
  • Learn what cost price means
Results
Participation in a theatre performance and a presentation at the TISA MBA Conference.
Lvl 1.4: My First Project 2.0
Programme: KIDS / Ages 5-6 (SPRING SEMESTER)
Programme Description
This module introduces children to entrepreneurship through a fun, hands-on project. They’ll explore idea generation, planning, creating, and presenting a product or service. Through stories, games, and teamwork, children develop creativity, problem-solving, and curiosity—culminating in a Project Portfolio that captures their journey.

By the end of the course, students will be able to:
  • Understand what a project is and how it is structured
  • Generate ideas based on needs, interests, or problems they observe
  • Describe and visualise their project idea using drawings and simple planning tools
  • Work collaboratively in pairs or groups, sharing tasks and responsibilities
  • Create a simple product or model using available materials
  • Present their project idea confidently to classmates or parents
  • Reflect on their experience and improvements using their Project Portfolio
Results
Participation in a theatre performance and a presentation at the TISA MBA Conference.

Lvl 2.1: Economics through Fairy Tales
Programme: START / Ages 6-7 (FALL SEMESTER)
Programme Description
Children will embark on a magical journey through the Kingdom of Finance.
During the sessions, the children will support King Luminar as he works to restore order and rebuild the economy of his realm.

By the end of the course, students will be able to:
  • Discover what society is and how it is organised
  • Learn about the concept of money, its history, and its role in everyday life
  • Understand the basics of production and its key stages
  • Explore the world of trade and how it works
  • Get to know what it means to be an entrepreneur
  • Find out what factors influence a country’s prosperity
Results
A team-based entrepreneurial project presentation with prototypes at the TISA MBA Conference.
  • Students will be able to
    During the course, children will work on their very first entrepreneurial project.

    By the end of the project, students will be able to:
    • Identify and clearly define a problem
    • Brainstorm and generate ideas
    • Set simple, achievable goals and reach them
    • Understand and define a target audience
    • Design and carry out a basic survey
    • Analyse survey results and create diagrams
    • Calculate production costs
    • Plan a basic budget
    • Use essential PowerPoint features
    • Present their project confidently to an audience
  • Practical Application
    This module introduces children to society and economic systems through hands-on projects. They learn to plan, work in teams, and solve real-world problems creatively. It fosters a shift from passive consumption to active contribution and builds key presentation skills using PowerPoint.
Lvl 2.2: Financial Literacy
Programme: START / Ages 6-7 (SPRING SEMESTER)
Programme Description
The Financial Literacy module helps children explore key financial knowledge and skills through a playful and engaging format, aimed at developing smart money management habits.

By the end of the course, students will be able to:
  • The properties and functions of money
  • The differences between cashless payments, digital money, and cryptocurrency
  • How to keep their financial transactions safe
  • How the banking system operates and what core banking products exist
  • How to create a personal budget
  • How to set personal financial goals
  • What taxes are and why they matter
  • How state welfare systems work (pensions, benefits)
  • How money flows within a company
Results
Final group research project presentation at the TISA MBA Conference.
  • Students will be able to
    As part of this project, children carry out their first economic research investigation. The main objective is to compare two economic sectors and identify which one is the most profitable or advantageous.

    By the end of the project, students will be able to:
    • Formulate hypotheses
    • Define the relevance of a research topic
    • Work with basic presentation tools (creating/deleting slides, inserting text, selecting layouts and backgrounds, etc.)
    • Set clear goals and objectives for academic research
    • Classify items or fields of study
    • Design and carry out a survey
    • Collect relevant data on the research subject
    • Draw conclusions based on the information gathered
    • Perform basic calculations to test a hypothesis
    • Conduct a comparative analysis between the chosen sectors
  • Practical Application
    This module teaches children the basics of financial planning in a fun and interactive way. They learn to manage money, budget, and track expenses—building habits that support smart financial decisions and future investments.

Lvl 2.3: Creative Problem-Solving
Programme: START / Ages 7-8 (FALL SEMESTER)
Programme Description
TRIZ is a methodology for inventive problem-solving. At a stage in life when children are building their understanding of the world, TRIZ techniques help them develop creative thinking, overcome fear of the unknown, and view problems as solvable challenges.

By the end of the course, students will be able to:
  • Learn to turn problems into innovative, out-of-the-box solutions
  • Understand systems and identify subsystems and supersystems
  • Recognise helpful and harmful functions within a system
  • Practise resolving contradictions
  • Get acquainted with an innovation algorithm
  • Learn to imagine creatively—with purpose and direction
Results
A showcase of the final project, developed using TRIZ techniques, and a presentation of prototypes at the TISA MBA Conference.
  • Students will be able to
    In this module, children develop their entrepreneurial project using TRIZ tools to guide the creative process.

    By the end of the project, students will be able to:
    • Generate fresh ideas using the focal objects method
    • Assess the value and usefulness of their own ideas
    • Improve a prototype using the morphological box technique
    • Identify the ideal final result
    • Spot emerging trends relevant to their product
    • Conduct benchmarking and analyse competitors
  • Practical Application
    This module builds 21st-century skills by combining TRIZ with entrepreneurship to develop creative, solution-oriented thinking. Children learn to turn problems into opportunities, generate ideas, and think critically. They’ll go through each step of creating a business project—from concept to final presentation.
Lvl 2.4: SMART-City Management
Programme: START / Ages 7-8 (SPRING SEMESTER)
Programme Description
The goal of this module is to explore urbanisation challenges through an accessible and engaging format that includes group activities, role-playing, and storytelling.

By the end of the course, students will be able to:
  • Understand the concept of “smart urbanism” and its core principles
  • Learn about smart city elements and how the Internet of Things (IoT) supports urban living
  • Identify key urban development challenges in Russian cities and explore ways to address them
  • Get acquainted with the “Accessible Environment” programme and its implementation
  • Discover what city branding is and what tools are used to shape a city's brand
  • Learn the foundations of social entrepreneurship
Results
Final presentation of the urban concept at the TISA MBA Conference.
  • Students will be able to
    In this module, children will use the 3D modelling programme TinkerCad to design a prototype of a city infrastructure object that addresses key social issues, such as environmental challenges, transport accessibility, and the needs of vulnerable groups, including children and people with disabilities.

    By the end of the project, students will be able to:
    • Confidently work with TinkerCad to build 3D models
    • Identify and define the value proposition of an urban object
    • Develop a unique value offering for their design
    • Recognise urban challenges and propose simple, practical solutions
    • Modify their object design based on survey data and feedback
    • Adapt or redesign public spaces to meet the needs of a specific target audience
    • Create a local place brand that reflects their design’s purpose
    • Calculate the budget required for construction or implementation
    • Produce a full 3D prototype of their solution
  • Practical Application
    This module introduces students to urban planning and social entrepreneurship, showing how cities can better serve diverse communities. Using TinkerCad, they’ll design 3D prototypes, developing spatial thinking and creative problem-solving while exploring how business ideas can meet social needs.

Lvl 2.5: My Company
Programme: START / Ages 8-9 (FALL SEMESTER)
Programme Description
The My Company module is designed to help children create their very first business.

By the end of the course, students will be able to:
  • Learn how to start their own company and what’s required to make it happen
  • Explore company structure and get familiar with key departments
  • Understand the role and functions of a commercial (sales) department
  • Use tools for market research, such as SWOT analysis, competitor research using the 4Ps model, and surveys
  • Discover how an advertising campaign is planned and launched
  • Understand the objectives and setup of a company’s finance department
  • Practise creating a simple balance sheet and business budget
  • Learn how the HR department operates
Results
A final business project presentation - complete with prototype demonstration - delivered at the TISA MBA Conference.
  • Students will be able to
    In this module, children will create their first company based on their own unique project idea.

    By the end of the project, students will be able to:
    • Validate the relevance of their project idea
    • Search for information online and use search engines effectively
    • Break their project down into manageable stages
    • Identify the target audience, consumers, and buyers
    • Conduct competitor analysis and create and distribute a survey
    • Determine the price of a product or service
    • Calculate a project budget
    • Forecast product sales
    • Plan a marketing campaign
    • Write a speech or pitch script
    • Structure and deliver a clear, confident presentation
  • Practical Application
    This module gives children a clear view of how a company works, from startup to financial planning. Through business role-play and simulations, they explore roles like marketer or HR specialist while developing their own business idea and gaining real-world experience.
Lvl 2.6: Customer Development
Programme: START / Ages 8-9 (SPRING SEMESTER)
Programme Description
The Customer Development module consists of two key sections:
”I am a Customer” and ”I am an Entrepreneur”.
Within each section, children explore economics from two different perspectives.

By the end of the course, students will be able to:
  • Their rights and responsibilities as customers
  • What supply and demand mean
  • How to shop effectively and responsibly
  • What the production process involves, including costs and price formation
  • How businesses earn money
Results
A final presentation of the brand concept to company representatives at the TISA MBA Conference.
  • Students will be able to
    In this module, students work on a real-world case from a fashion and design company. The main objective is to conduct market research in the clothing industry and create a new brand concept for the company.

    By the end of the project, students will be able to:
    • Analyse a business problem using a Problem Statement Worksheet
    • Break down the problem into specific tasks and goals
    • Identify and define the target audience
    • Conduct a SWOT analysis and estimate the market size
    • Carry out a competitive analysis
    • Design and run a customer survey
    • Use Google Sheets to organise and interpret data
    • Evaluate findings and use them to develop a brand concept
    • Build a promotion strategy, including advertising channels
    • Design a creative concept for an advert
    • Create a billboard mock-up
  • Practical Application
    This module introduces students to basic economics with a practical focus. They learn to collect, analyse, and present data, building strong financial and information-handling skills. Acting as consultants, they create a new clothing brand concept, gaining experience in marketing research and product development.

Lvl 2.7: Internet of Things
Programme: START / Ages 9-10 (FALL SEMESTER)
Programme Description
The Internet of Things module introduces children to the use of modern technologies in entrepreneurship. Throughout the course, students explore how IoT impacts everyday life and how integrating these technologies can significantly boost a business’s efficiency and performance.

By the end of the course, students will be able to:
  • Learn what the Internet of Things is and how it works
  • Explore how smart homes are designed and function
  • Understand how a digital business is structured
  • Discover smart technologies used in education, healthcare, and environmental protection
Results
A final presentation of a tech-based business project and prototype at the TISA MBA Conference.
  • Students will be able to
    During the course, children will design a business or social project aimed at improving a city, home, or production process—using Internet of Things (IoT) technologies.

    By the end of the project, students will be able to:
    • Apply IoT technology to bring their project idea to life
    • Conduct interviews to gather user or stakeholder insights
    • Use basic website builders to create landing pages
    • Evaluate the financial sustainability of their project
    • Develop a strategic plan for project implementation
    • Design and build basic technological prototypes
    • Use sensors and data-gathering devices effectively
  • Practical Application
    This module introduces children to technological entrepreneurship and the Internet of Things (IoT). They explore smart technologies from a user perspective, then apply that knowledge to real-world contexts like cities or production lines. By the end, they create their own working IoT prototype.
Lvl 2.8: My First App
Programme: START / Ages 9-10 (SPRING SEMESTER)
Programme Description
The "My First App" module was developed in collaboration with SAP, a leading global provider of enterprise software. This course offers children a deep dive into the world of mobile app development and helps them understand the full process from idea to publication.

By the end of the course, students will be able to:
  • The history and evolution of mobile apps
  • The different types of mobile applications
  • How App Store and Google Play platforms work
  • The rules for publishing apps
  • The stages involved in creating a mobile application
  • How to apply the Customer Journey Map methodology
  • Various app monetisation strategies
  • How to use the SAP Build platform for building apps
Results
A final presentation of the developed app to company representatives at the TISA MBA Conference.
  • Students will be able to
    As part of the project, students will design and develop their mobile application.

    By the end of the project, students will be able to:
    • Create a user interface for an app using SAP Build
    • Identify different types of mobile applications
    • Navigate and work with the App Store and Google Play
    • Develop user journey maps and user scenarios
    • Apply the Customer Journey Mapping methodology
    • Conduct interviews to gather user insights
    • Analyse competitor apps
    • Calculate a budget for app development
  • Practical Application
    This module introduces children to app development, a top IT career path. They learn to turn ideas into functional apps, gaining skills to create tech-based products for various needs while exploring entrepreneurship in a fast-evolving market.

Lvl 3.1: Fundamentals of Entrepreneurship
Programme: PRO / Ages 10-11 (FALL SEMESTER)
Programme Description
This module is designed to help children develop an entrepreneurial mindset along with practical skills needed to organise and manage a business.

By the end of the course, students will be able to:
  • Explore the stories of well-known entrepreneurs
  • Learn techniques for generating business ideas
  • Get familiar with the principles of customer development
  • Understand the basics of unit economics and project metrics
  • Discover different ways to monetise an idea
  • Learn how to build a sales funnel
  • Understand the various sales channels used in modern business
Results
A final investment pitch presentation with the demonstration of an MVP (minimum viable product) at the TISA MBA Conference.
  • Students will be able to
    In this module, children will design and develop their own entrepreneurial project.

    By the end of the project, students will be able to:
    • Generate and evaluate business ideas
    • Craft a clear value proposition
    • Conduct in-depth market research
    • Estimate the size of a target market
    • Build a basic business model
    • Create a simple financial model
    • Develop an MVP (Minimum Viable Product)
    • Design landing pages for their product or service
    • Prepare and deliver a business pitch presentation
    • Design their own PowerPoint slides for the pitch
  • Practical Application
    In a fast-changing world, adaptability and entrepreneurial thinking are key. This module teaches children how to create and run a business project, build websites, and launch digital products—equipping them with practical skills for any future path.
Lvl 3.2: Money and Banks
Programme: PRO / Ages 10-11 (SPRING SEMESTER)
Programme Description
The "Money and Banking" module was developed in collaboration with a bank. It helps school-age children form a basic understanding of the monetary and credit systems within a market economy.

By the end of the course, students will be able to:
  • What a country’s monetary system includes
  • Why the banking system is essential to the economy
  • Which banking services individuals can use
  • How to make payments quickly and conveniently
  • How to use credit wisely, maintain a good credit history, and calculate loan costs
  • How many accounts a business needs
  • When to take out a loan to grow a business
  • Where to invest temporarily available funds
  • The importance of savings and how to grow them
  • How to protect yourself from financial fraud
  • How to create a personal financial plan
Results
A final presentation of a developed application to company representatives at the TISA MBA Conference.
  • Students will be able to
    As part of the project, students will develop a new banking payment product for a partner company.

    By the end of the project, students will be able to:
    • Create user personas to better understand customer needs
    • Build a user journey map to visualise the customer experience
    • Conduct a SWOT analysis to assess strengths and weaknesses
    • Design and carry out surveys
    • Interpret survey results to inform product development
    • Analyse competitors in the financial services market
    • Produce short video presentations to promote their product
    • Develop a marketing strategy for product launch
    • Calculate a project budget
    • Apply design thinking techniques to solve real-world problems creatively
  • Practical Application
    Financial literacy is a vital life skill, yet often learned inconsistently. This module takes a structured approach, teaching students how to manage money, avoid fraud, and understand banking. It also offers insight into the national financial system and careers in finance.

Lvl 3.3: Business in the Digital Environment
Programme: PRO / Ages 11-12 (FALL SEMESTER)
Programme Description
This module was developed in partnership with SAP, a leading global provider of enterprise software. It introduces students to key trends in the development of modern IT—including big data, analytics, cloud and mobile technologies, the Internet of Things, and both augmented and virtual reality.

By the end of the course, students will be able to:
  • Explore global trends in the IT industry
  • Understand the concept of the Fourth Industrial Revolution
  • Learn how emerging technologies work, including big data, IoT, AR, VR, and cloud solutions
  • Gain insights into the structure and operation of a modern enterprise
  • Get hands-on experience with SAP tools such as SAP Lumira, SAP Mobile Platform, and UX tools like Fiori and Build
Results
A presentation of a tech-driven business solution developed using SAP software, showcased at the TISA MBA Conference.
  • Students will be able to
    As part of the hands-on project component, students will develop a mock-up and interface prototype for an app. This app will demonstrate how modern technologies—such as big data, augmented reality, and the Internet of Things—function in different areas: in cities, for businesses, and for individuals.

    By the end of the project, students will be able to:
    • Integrate modern technologies into an entrepreneurial project
    • Research the market for tech solutions
    • Conduct in-depth interviews with target audiences
    • Create sales forecasts using Microsoft Excel
    • Design an application prototype using SAP software
    • Produce an infographic-style video that clearly communicates their project idea using SAP Lumira
  • Practical Application
    With AI and tech reshaping the job market, FinTech is rapidly growing. This module highlights the rising demand for professionals who blend finance and tech skills, focusing on big data in insurance and AI in asset management and decision-making.
Lvl 3.4: Event Management
Programme: PRO / Ages 11-12 (SPRING SEMESTER)
Programme Description
This module focuses on developing essential skills for planning and delivering events — from concept creation to execution. Completing the module equips students with highly transferable skills that are in demand across all industries. Organising an event requires goal-setting, time management, and effective team coordination — all of which are core competencies of any modern leader.

By the end of the course, students will be able to:
  • What an event is and why events are important for entrepreneurs
  • What an event format is, and how to choose the right one
  • How to plan an event and use key planning tools effectively
  • How to develop an event programme
  • How to attract attendees to an event
  • How to work with speakers
  • How to collaborate with sponsors and contractors
  • How to organise the event day schedule
  • What steps to take after the event concludes
Results
A final presentation of the completed event at the TISA MBA Conference.
  • Students will be able to
    As part of their project work, students will design and deliver their events from start to finish.

    By the end of the project, students will be able to:
    • Develop a creative concept for an event
    • Build a step-by-step event action plan
    • Collaborate with guest speakers
    • Coordinate with participants and volunteers
    • Create a dedicated event website
    • Manage event-related social media
    • Organise and schedule the event day
    • Prepare post-event reports and evaluations
    • Plan and manage the event budget
  • Practical Application
    This module teaches students how to plan and run events through hands-on experience. They gain practical skills in goal-setting, teamwork, and time management—valuable in any industry and essential for future leadership.

Lvl 3.5: Fundamentals of Advertising
Programme: PRO / Ages 12-13 (FALL SEMESTER)
Programme Description
This module explores both the theory and practice of advertising—from its historical development and key technologies to the real-world creation of ad campaigns and the placement of ads across various media channels.

By the end of the course, students will be able to:
  • Understand the purpose, functions, and different types of advertising
  • Learn how human memory works and what makes advertising messages memorable
  • Explore the legal definition of “advertising” and how it differs from other forms of communication
  • Discover the key players in the advertising industry
  • Get familiar with the main advertising tools used across different segments of the media market
Results
A final project presentation with a custom advertising campaign for a real business case from a partner company, presented at the TISA MBA Conference.
  • Students will be able to
    In this module, students work with real-life business cases provided by partner companies. Their challenge is to design a full advertising campaign for one of the company’s products.

    By the end of the project, students will be able to:
    • Research and analyse a company's product
    • Conduct a SWOT analysis of the product
    • Apply design thinking methodology
    • Analyse and segment the target audience
    • Conduct in-depth interviews and create an empathy map based on the findings
    • Build a customer journey map
    • Develop a product promotion strategy
    • Create a media plan
    • Plan content for promotion on social media platforms
    • Calculate the advertising campaign budget
  • Practical Application
    This module gives students a clear understanding of how advertising works—both to think critically as consumers and to communicate effectively as future creators. They explore ad types, channels, and design thinking to solve real problems and connect with audiences.
Lvl 3.6: International Economics
Programme: PRO / Ages 12-13 (SPRING SEMESTER)
Programme Description
This module is designed to help students develop a deeper understanding of economics, economic systems, and the principles of supply and demand.

By the end of the course, students will be able to:
  • The characteristics of international trade
  • Currency systems used in different countries
  • Key drivers of globalization and internationalization
  • The distinction between exports and imports
  • Features of open and closed economies
  • Indicators of socio-economic development across nations
  • Core theories of international trade
  • What international economic unions and organisations are, and their roles
Results
A final presentation of a business project focused on launching a product in a foreign market, delivered at the TISA MBA Conference.
  • Students will be able to
    As part of their project work, students will select a product or company they would like to introduce to the market of another country. Alternatively, they may propose their own original product or service idea.

    By the end of the project, students will be able to:
    • Conduct a detailed analysis of a product or company
    • Research and evaluate the economic environment of a target country
    • Assess the openness of the selected economy
    • Analyse the standard of living in the country
    • Carry out a SWOT analysis
    • Apply Porter’s Five Forces model to assess market competition
    • Evaluate substitute products and their impact
    • Calculate financial stability and sustainability
    • Design a landing page for their product or service
    • Develop a full market entry strategy
  • Practical Application
    In today’s globalised world, economies are deeply connected. This module helps students understand these links, develop systems thinking, and analyse information critically. Through project work, they explore how businesses can grow internationally—expanding their worldview and entrepreneurial mindset.

Lvl 3.7: Human Resource Management
Programme: PRO / Ages 13-14 (FALL SEMESTER)
Programme Description
In this module, students will explore the hiring process from both the business and job-seeker perspectives. Designed as a career orientation experience, the course encourages each participant to reflect on their future career path.

By the end of the course, students will be able to:
  • Learn about different types of organisational structures
  • Understand how job interviews are conducted
  • Explore the employee onboarding and adaptation process
  • Gain basic knowledge of employment law
  • Discover how to develop and nurture company culture
  • Learn how to write a CV and a cover letter
  • Understand the principles of building a successful career
Results
A final presentation of the HR brand concept to company representatives at the TISA MBA Conference.
  • Students will be able to
    As part of their project work, students will receive a real-life business case from a partner company focused on developing an HR employer branding strategy.

    By the end of the project, students will be able to:
    • Analyze an employer’s brand
    • Examine key competitors in the recruitment market, including their target audiences, value propositions, and candidate attraction channels
    • Create a value proposition aimed at attracting new employees
    • Develop a strategy for employee motivation, development, and onboarding
    • Design a promotion concept for the employer brand
  • Practical Application
    This module introduces students to career planning and the recruitment process. They explore different company types, learn how HR works, and gain insight into building a strong employer brand—offering a practical glimpse into the professional world.
Lvl 3.8: Experience Management
Programme: PRO / Ages 13-14 (SPRING SEMESTER)
Programme Description
Experience Management is a field focused on using both quantitative and qualitative data to measure and improve how customers and employees experience a company. This module introduces students to the structure and core processes of modern digital enterprises and shows how data collection and analytics can be used to enhance digital workflows and experiences.

By the end of the course, students will be able to:
  • Understand current trends in Experience Management in a global context
  • Learn the concept of the modern digital enterprise
  • Discover how to build effective internal communication within a company
  • Explore how customer and employee experiences impact business performance
  • Gain insight into customer-centric thinking
  • Learn the full journey of customer engagement within a company
  • Develop the ability to analyse customer needs and expectations
  • Learn how to build an experience management system, including real case studies and a personal project
  • Gain practical skills using SAP Qualtrics
Results
A final presentation of a partner case solution, developed using SAP software, delivered at the TISA MBA Conference.
  • Students will be able to
    In the project phase, students will analyse the business performance of a partner company. They’ll gather feedback from employees or customers, conduct research using SAP Qualtrics, and design a system to manage experience data—aimed at improving key business indicators based on real insights.

    By the end of the project, students will be able to:
    • Integrate modern technologies into an entrepreneurial project
    • Build a detailed Customer Journey Map
    • Conduct in-depth interviews with the target audience and extract meaningful insights to support business growth
    • Work with SAP software to create surveys and analyse experience data
  • Practical Application
    This module teaches students the basics of Experience Management, focusing on how businesses build strong customer relationships. They learn to analyse client interactions, gather feedback, and use SAP tools to improve performance—turning customers into loyal brand advocates.

Lvl 4.1: My Startup
Programme: FOUNDATION / Ages 14-15 (FALL SEMESTER)
Programme Description
The My Startup module is designed to develop entrepreneurial thinking and hands-on business skills. It guides students through the entire journey of launching a startup—from the initial idea to a viable, profitable business.

Students will gain insight into how to turn concepts into real business projects, learning practical tools for organisation, planning, and execution along the way.
Results
A full startup pitch and presentation of the Minimum Viable Product (MVP), delivered at the TISA MBA Conference.
  • Students will be able to
    In this module, students will design and develop their very own startup—taking an idea and transforming it into a viable business project.

    By the end of the project, students will be able to:
    • Generate and evaluate business ideas
    • Craft a compelling value proposition
    • Conduct in-depth market research and estimate market size
    • Build a full business model
    • Develop a complex financial model; calculate key investment metrics
    • Understand legal aspects of starting a business and protecting intellectual property
    • Test and validate a Minimum Viable Product (MVP)
    • Create landing pages and set up advertising campaigns
    • Attract funding through various investment channels
    • Prepare and deliver a professional pitch presentation
    • Design their own visual presentation materials
  • Practical Application
    In a changing world, adaptability and entrepreneurial thinking are key. This module teaches students how to create and manage a business project, equipping them with practical skills for launching products or building real-world ventures.
Lvl 4.2: Digital Marketing
Programme: FOUNDATION / Ages 14-15 (SPRING SEMESTER)
Programme Description
The “Digital Marketing” module explores how to create a product or service and successfully deliver it from the producer to the consumer.

By the end of the course, students will be able to:
  • Understand the core tools and techniques of marketing
  • Learn how to develop pricing strategies and conduct market research
  • Gain skills in competitor analysis and benchmarking
  • Explore various sales channels for products and services
  • Understand the steps involved in brand creation
  • Learn the basics of logo development
  • Be able to formulate a promotional strategy for a brand
Results
A final presentation of the brand audit concept at the TISA MBA Conference.
  • Students will be able to
    As part of the project work, students will be tasked with selecting an existing brand and conducting a brand audit.

    By the end of the project, students will be able to:
    • Segment a target audience and identify its core customer base
    • Conduct a SWOT analysis of a brand
    • Identify direct and indirect competitors and analyse their market positions
    • Apply Porter’s Five Forces framework to assess competitive dynamics
    • Define and formulate a unique selling proposition (USP)
    • Analyse sales and distribution channels
    • Estimate market potential
    • Provide strategic recommendations for brand development.
  • Practical Application
    Marketing shapes consumer needs, choices, and pricing—it’s both a science and an art. This module introduces students to real-world marketing through theory and a hands-on brand audit, building skills they can use to develop and position their future projects.

Lvl 4.3: Project Management
Programme: FOUNDATION / Ages 15-17 (FALL SEMESTER)
Programme Description
This module is designed to introduce students to the core skills of a project manager—from choosing the right project lifecycle to conducting post-project analysis.

By the end of the course, students will be able to:
  • UndeUnderstand what a project lifecycle is
  • Learn the fundamentals of project management methodologies
  • Gain practical experience applying flexible (agile) approaches to project management, including the Scrum framework
Results
A full project presentation implemented with the Scrum framework at the TISA MBA Conference.
  • Students will be able to
    In this module, students will design and build their own online course—from concept to launch.

    By the end of the project, students will be able to:
    • Use project management software for team-based collaboration
    • Apply a requirements tracking matrix and a responsibility assignment matrix
    • Develop a complete online course, from initial idea to full implementation
  • Practical Application
    This module builds key leadership skills like goal-setting, meeting deadlines, and teamwork. Students also learn Agile project management, preparing them to work effectively in IT, digital, and startup environments—whether as team members or future leaders.
Lvl 4.4: Financial Management
Programme: FOUNDATION / Ages 15-17 (SPRING SEMESTER)
Programme Description
The Financial Management module introduces students to how financial flows are managed, how to avoid crises and bankruptcy, and how to create effective investment policies. Using a range of tools, students learn how to improve a company's financial health.

The course also covers the rules and principles of corporate financial management and explores how financial strategies are developed.

By the end of the course, students will be able to:
  • Understand what financial policy in a company means
  • Learn different methods of financial planning
  • Know how to use tools for managing corporate finances
  • Understand how to manage company cash flow
Results
A final defence of a diploma project at the TISA MBA Conference.
  • Students will be able to
    As part of their project work, students will select a company and conduct a detailed financial analysis of its current status.

    By the end of the project, students will be able to:
    • Conduct an industry analysis to understand market context
    • Apply PEST analysis to assess political, economic, social, and technological factors
    • Identify key business risks
    • Evaluate a company’s financial condition using relevant metrics
    • Develop practical recommendations for the company’s future growth and improvement
  • Practical Application
    This module teaches students how to analyse a company’s financial health and develop sound financial strategies. It offers a strong foundation in financial management—valuable for future business projects and informed academic or career choices.